You may have already heard of Glassdoor, but if you haven’t, then just think of tripadvisor, but for companies.
Glassdoor is a free career community site where users can find and share information (anonymously) relating to their current or former jobs, companies, salaries or interview experiences. To an extent, as an employer it can help you view your company as others see it.
Users answer a number of simple questions on a scale of 1-5 (1 being very dissatisfied, 5 being very satisfied) which are aggregated to provide an overall score for your company.
Users are also able to leave specific comments relating to the Pros & Cons of working for your company in addition to some constructive advice for the management.
I personally think this site is fantastic and can really see the value it provides to both employers and job seekers. On the flip side, I’m sure this must scare the hell out of some employers who don’t think their brand will stack up so well!
For those of you that see the opportunity to leverage the positive aspects of your company to help increase direct hires, let me quickly bring a few of the options to your attention.
Originally when I first started visiting Glassdoor, when you selected a company to read the reviews you could also easily switch to the jobs tab and click through to vacancies at that specific company listed via external aggregators and job sites (and you still can). However now there are several much more powerful tools for employers to make use of. Enhanced employer profiles allow you to deliver customised ‘Why Work For Us’ messages, integrate your social media accounts and provide links to your company blogs and news feeds. Direct job feeds that sync the current job openings on your career site with your Glassdoor profile are available; as are the use of Glassdoor JobAds (Like Google Adwords) to target passive job seekers on the site.
I’d like to end this blog post with a couple of questions for you to consider:
1) As an HR or Recruitment Manager have you checked out your Company on Glassdoor yet?
2) Will the converted Glassdoor ‘Best Places to Work – Employers Choice’ Award be one of your recruitment goals next year?
Please feel free to post any comments.